Return on Ad Spend Calculator
Attributed revenue divided by ad spend is not profit margin. Use one attribution window and separately consider product costs and refunds.
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USDTHE NUMBERS, MADE CLEARInstant calculation
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Attributed revenue divided by ad spend is not profit margin. Use one attribution window and separately consider product costs and refunds.
Worked example
Inputs
- Revenue attributed to ads: 24,000
- Advertising spend: 6,000
Results
- Ad revenue return multiple: 4
- Return on ad spend (%): 400 %
Attributed revenue divided by ad spend is not profit margin. Use one attribution window and separately consider product costs and refunds.
Reviewed:Common uses
Attributed revenue divided by ad spend is not profit margin. Use one attribution window and separately consider product costs and refunds.
BEHIND THE NUMBERSFormula & assumptions
roas = adrevenue / adspend; roaspct = 100 × roas
Attributed revenue divided by ad spend is not profit margin. Use one attribution window and separately consider product costs and refunds.