Customer Lifetime Value Calculator
Simple subscription model: monthly revenue times gross margin divided by monthly churn. Constant inputs; excludes acquisition cost and discounting. Zero churn is unsupported.
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USDYour answer starts here
Check your inputs and select Calculate.
Simple subscription model: monthly revenue times gross margin divided by monthly churn. Constant inputs; excludes acquisition cost and discounting. Zero churn is unsupported.
Worked example
Inputs
- Monthly revenue per customer: 100
- Gross margin (%): 80
- Monthly churn rate (%): 5
Results
- Estimated lifetime gross profit: 1,600
- Expected customer lifetime (months): 20
Simple subscription model: monthly revenue times gross margin divided by monthly churn. Constant inputs; excludes acquisition cost and discounting. Zero churn is unsupported.
Reviewed:Common uses
Simple subscription model: monthly revenue times gross margin divided by monthly churn. Constant inputs; excludes acquisition cost and discounting. Zero churn is unsupported.
BEHIND THE NUMBERSFormula & assumptions
Simple subscription model: monthly revenue times gross margin divided by monthly churn. Constant inputs; excludes acquisition cost and discounting. Zero churn is unsupported.