Customer Acquisition Cost Calculator
Divide acquisition sales and marketing costs by new paying customers. Include staff and tools and account for conversion delays.
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USDTHE NUMBERS, MADE CLEARInstant calculation
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Divide acquisition sales and marketing costs by new paying customers. Include staff and tools and account for conversion delays.
Worked example
Inputs
- Acquisition sales and marketing costs: 12,000
- New paying customers: 80
Results
- Acquisition cost per customer: 150
Divide acquisition sales and marketing costs by new paying customers. Include staff and tools and account for conversion delays.
Reviewed:Common uses
Divide acquisition sales and marketing costs by new paying customers. Include staff and tools and account for conversion delays.
BEHIND THE NUMBERSFormula & assumptions
cac = acqspend / newcustomers
Divide acquisition sales and marketing costs by new paying customers. Include staff and tools and account for conversion delays.