Customer Churn Calculator
Track the opening customer cohort: losses cannot exceed the opening count; new customers are excluded from the denominator.
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USDTHE NUMBERS, MADE CLEARInstant calculation
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Check your inputs and select Calculate.
Track the opening customer cohort: losses cannot exceed the opening count; new customers are excluded from the denominator.
Worked example
Inputs
- Customers at period start: 1,000
- Starting customers lost: 45
Results
- Customer churn rate (%): 4.5 %
Track the opening customer cohort: losses cannot exceed the opening count; new customers are excluded from the denominator.
Reviewed:Common uses
Track the opening customer cohort: losses cannot exceed the opening count; new customers are excluded from the denominator.
BEHIND THE NUMBERSFormula & assumptions
churn = 100 × lost / start
Track the opening customer cohort: losses cannot exceed the opening count; new customers are excluded from the denominator.